-
mayagummybear
- News
- 0 Comments
Two decades, billions of clicks, a cult hit: This past week, Gummibär had a grand 20th anniversary celebration held in Germany. A major gathering of influencers and media representatives took place in Berlin, where the internationally successful music and cartoon star celebrated also received a spectacular award and announced a global television expansion.
The highlight of the evening was Gummibär being presented with two YouTube Diamond Awards. With a total of 40 billion views across his videos and various cartoon series on YouTube, this iconic green character has established himself as a globally successful digital entertainment brand. His worldwide hit, “I Am A Gummy Bear,” has long since made internet music history; with well over eight billion views, it stands as the most-watched music video in the history of YouTube and the most successful song globally by a German artist. The dancing Gummibär delights fans across the globe in more than 40 languages.
The social media community also turned out for the anniversary. Numerous influencers and digital creators joined Gummibär to celebrate, capturing special moments for social media. What began 20 years ago with a catchy song and an unusual green animated character has evolved into an international pop-culture phenomenon. Gummibär bridges generations, cultures, and continents—proving that a German musical character can achieve great success on the global digital stage.
In addition to the double Diamond Award, the evening brought further major news: Gummibär is set to continue expanding his international presence. An extensive partnership has been launched with the Chinese state television broadcaster, CCTV.
At the heart of this collaboration is a new 52-episode animated series, “Panda and Gummybear,” scheduled for global broadcast starting in November. The production brings together the internationally renowned green Gummy Bear with a Chinese panda character, creating a creative bridge between Germany and China. With this new TV project, Gummibär continues his success story in China.
Twenty years after his debut, one thing is clear: Gummibär is far from finished.
Photos: Anelia Janeva
